Give it your address
One field, one address.
The agent visits your site and reads it the way a new employee would on their first morning: what you sell, who you sell it to, what you charge, where you are, what people usually want to know.
If your site cannot be read for some reason, you can set it up by hand instead — business name, industry, a short description of what you do. And if you want to look around first, there is a demo agent with everything already filled in.
It works out what your business does
The first thing it writes is its own job description.
A salon gets a receptionist who talks about treatments, prices and availability. A law firm gets an adviser who explains practice areas and how consultations work. A shop gets an assistant who knows the catalogue, delivery and returns.
You can rewrite the role in plain words at any point. It is a text field, not a menu of preset bots.
It gathers its own knowledge
While it reads your site, it builds its own knowledge base.
Your pages go in first — up to 200 of them. After that you can add anything else it should know:
- Files: PDF, DOCX, PPTX, TXT, MD, HTML, JSON
- Images with a short description, used when they are relevant to a question
- Question and answer pairs, for things you want answered a specific way
- Free text blocks for anything that is not written down anywhere yet
- Your business details: name, industry, a short overview
You can search everything it has learned, and retrain any source when your site changes.
More on how knowledge works
It picks the skills it needs
Then it turns on what makes sense for you.
A business that takes bookings gets contact collection early in the conversation. A shop gets buttons that link straight to the product page or WhatsApp. A service business gets a follow-up message for visitors who go quiet.
Every skill is a toggle, so you can switch off anything you did not want.
See all four skills
It drafts how it speaks
Last, it drafts the voice.
Tone — friendly, professional, casual, direct, or your own instructions. Answer length — short, medium or long. A welcome message. A handful of suggested questions for visitors who do not know what to ask.
All of it is written from your site, so it usually sounds like you already. All of it is editable.